--- title: Netflix House: World’s Greatest Places 2026 description: Find out why Netflix House is on TIME’s list of the World’s Greatest Places 2026. canonical: https://time.com/collection/worlds-greatest-places/2026/netflix-house/ article:content_tier: free article:published_time: 2026-03-12T10:56:45.229Z article:modified_time: 2026-03-12T10:56:45.427Z article:section: World og:title: Netflix House: World's Greatest Places 2026 og:description: Find out why Netflix House is one of the World's Greatest Places 2026 og:url: https://time.com/collection/worlds-greatest-places/2026/netflix-house/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt933ae06ad2bcdce9/69aece73e2697afe4f4725f5/NetflixHouse_WGP_2026.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Netflix House: World's Greatest Places 2026 og:type: article twitter:card: summary twitter:title: Netflix House: World's Greatest Places 2026 twitter:description: Find out why Netflix House is one of the World's Greatest Places 2026 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt933ae06ad2bcdce9/69aece73e2697afe4f4725f5/NetflixHouse_WGP_2026.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Mar 12, 2026 # Netflix House Philadelphia by [Kate Springer](https://time.com/author/kate-springer/) ## Kate Springer  Courtesy Netflix House You’re posing on a red-velvet _Bridgerton_ throne. You’re following _Wednesday’s_ severedsidekick Thing into a haunted carnival. You’re digging into a Perfect Pickle Pie pizza. In November, streaming platform Netflix opened its first permanent destination: [Netflix House Philadelphia](https://www.netflix.com/house/locations/philadelphia), an immersive two-story venue where familiar on-screen worlds spill out of the living room and into the wider world. It’s a new model for streamers, which have only dipped toes into the physical world. Marian Lee, Netflix’s chief marketing officer, says the expansion into experiential entertainment gained momentum during the pandemic, after Netflix held its _Stranger Things_ “Drive-Into” experience in 2020\. “We didn't really anticipate \[that\] level of rabidness,” she says. Since then, the company has rolled out hundreds of in-person experiences around the world, including [Bridgerton balls](https://www.netflix.com/tudum/articles/what-is-bridgerton-ball-season-2-party) and _KPop Demon Hunters_ sing-alongs. “We decided this is worth doing on a more permanent basis,” Lee says. Not wanting to go full Disney World, Netflix opted for a more intimate and accessible—and Instagrammable—experience. Housed in a former Lord & Taylor department store at King of Prussia Mall, about 25 minutes outside Philadelphia, the more than 100,000-sq.-ft. space is free to explore. Visitors pass through a massive red envelope—a nod to the brand’s early DVD-by-mail days—and are transported into a colorful atrium overflowing with artwork and show props. From gilded _Love is Blind_ goblets to menacing _Squid Game_ guards, the space is engineered for photo ops. Is it one big marketing campaign for the platform’s shows? Yes. Does that make it any less fun for fans? No. Hour-long paid adventures bring together meticulous set design and interactive storytelling. In the _One Piece_ experience, teams race through seven themed rooms, each with a puzzle to solve, in pursuit of the elusive Devil Fruit. Across the hall, _Wednesday: Eve of the Outcasts_ drops fans into a delightfully eerie carnival at Nevermore Academy, complete with bewitched games, a murder mystery, and secret passages to explore. “We think about it as fandom come to life,” says Lee. “Everything we do is about putting the fan at the center, whether that’s merchandise, something they’ll wear, or a meet-and-greet.” Three VR gaming rooms, a mini golf course inspired by shows like _Is It Cake?_ and _Bridgerton_, a 229-seat Tudum Theater for screenings and live events, and a stylish restaurant serving dishes and drinks inspired by Netflix productions, like the jumbo “Plot Twist” pretzel or WWE Smashedburger, make Netflix House a bonafide destination.And Philadelphia was just the beginning. One month later, [Netflix House Dallas](https://www.netflix.com/house/locations/dallas) opened in the Galleria Dallas mall, with the same free-to-enter, pay-as-you-go model. Each location has unique exhibits, and there, visitors can try a _Stranger Things_ rescue mission, _Squid Game_ challenges, and RePLAY, an interactive arcade. The next Netflix House—Las Vegas—will open in 2027, and Lee hopes the concept continues to expand from there. But the company has no plans to pursue the mega-park model. “I would love for this to be so successful that we’re in every major city around the world,” Lee says. “We want it to be a neighborhood hangout, a community place you can come back to again and again.” ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collection/worlds-greatest-places/2026/netflix-house/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collection/worlds-greatest-places/2026/netflix-house/"},"headline":"Netflix House","datePublished":"2026-03-12T10:56:45.229Z","dateModified":"2026-03-12T10:56:45.427Z","description":"","url":"https://time.com/collection/worlds-greatest-places/2026/netflix-house/","keywords":["World's Greatest Places","United States","list","franchise"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt933ae06ad2bcdce9/69aece73e2697afe4f4725f5/NetflixHouse_WGP_2026.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kate Springer","jobTitle":null,"url":"https://time.com/author/kate-springer/"}],"creator":"Kate Springer","articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt933ae06ad2bcdce9/69aece73e2697afe4f4725f5/NetflixHouse_WGP_2026.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/worlds-greatest-places/","name":"World's Greatest Places"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collection/worlds-greatest-places/2026/netflix-house/","name":"Netflix House"}}]}] ```